It would be easy to say that everything is better when you add a story to it. You know, like bacon, story makes everything better. But unfortunately, that has not always been the assumption in the game industry, where writers sometimes find themselves fighting for story territory in the games they're working on, or brought in too late in a game's development, when they're expected to shoehorn a story into a game that doesn't have one--and desperately needs one.
I've also seen story handled badly in games, which only perpetuates the problem.
But since the primary reason players come to a game is TO PLAY A GAME, it begs the question: Why does story matter?
We can approach this by first brainstorming from our own observed experiences. What does story add to the games you've played? What would your experience of the games be like if there were no stories?
As a writer first, and a gamer second, I'm someone who comes to games LOOKING FOR THE STORY. But the reason I'm drawn to games at times instead of books is for the interactive experience. I want to co-create the narrative, and that can mean anything from making choices that shape my player character, as I did in Firewatch and The Walking Dead, to uncovering clues about my character's past in the Gardenscapes series of Match-3 builder games.
I also want to play. I enjoy the hunt for clues, the Match-3 game, the strategizing, decision-making, and puzzle-solving. By the way, I don't like to kill in my games and kind of think it's weird that we associate video games primarily with killing, but I don't mind shooting at targets. I struggled with this aspect of The Walking Dead even though my victims were, um, already dead.
Next, to find evidence to support story's place in games, we might look at what experts have said. I like this quote from Jonathan Gottschall's book The Storytelling Animal: How Stories Make Us Human:
Human minds yield helplessly to the suction of story. No matter how hard we concentrate, no matter how deep we dig in our heels, we just can't resist the gravity of alternate worlds.
"Suction" hits it for me. Just watch a person's eyes light up when you say, "Let me tell you a story..."
We can also look at this more scientifically, and more specifically about games, through data. The Entertainment Software Association surveys players annually, and they ask what drives their purchase decisions. Story is always a major factor.
Lastly, I can share what experience has shown me to be true about games. I've worked in the industry for more than a decade, and about half that time I spent at Big Fish, a major publisher of a wide variety of games.
Big Fish published its first game in 2002, an online version of mahjongg. So, not much story there, but the game did very well.
Next, the design team at Big Fish hit an untapped nerve in the market with hidden-object games (HOGs). They were popular with the older, mostly female audience--a demographic albeit ignored by developers at the time. HOGs harkened back to traditional I-spy games found in newspapers and magazines.
The hidden-object game genre evolved quickly at Big Fish, and in a narrative direction that drew on a cultural legacy of text adventure games. The hidden-object puzzle adventure game (HOPA) was born. I've covered this in more detail over at the Society for the Promotion of Adventure Games magazine, but here's a trailer to give you an idea of how story-driven and cinematic the genre has become.
The reason for this move toward greater narrative content and development is simple: It helped sell the game. We knew from customer survey data and game performance that great stories made great games, and customers loved them.
So there you have it: Data, game performance, and playtesting feedback tell us stories make games better. But maybe you already knew intuitively that a good storyline sucks you in, no matter what the medium. What are your favorite game stories? Comment below!
Note: I'll be speaking on this topic July 29 at PixelPop in St. Louis. Next week on the blog, I'll continue with some guidelines for good narrative design.