We came back from Helsinki raving about what an awesome quality of life Finns have, and we'd like to give you a rundown of the three main areas that make it so. Finnish style is both Old World European and cutting-edge modern, and that's reflected in the cuisine, physical activity, and design.
Notably scarce in Helsinki society: junk food and fast food. Once we left the airport, we really didn't see too many fast-food restaurants. There are a fair number of Starbucks cafes, which is not surprising, given the coffee-centric culture, and I don't know, maybe a Starbucks looks like a cool, exotic American place to get a coffee if you're a Finn. We avoided them, because why?
There were also a handful of Subway restaurants, which bewildered us at first until I realized that Scandinavians are all about the sandwich, so to embrace a Subway footlong isn't beyond the pale. I did wonder if they eat it with a fork, though, as sandwiches are open-faced and consumed that way throughout Scandinavia. We went to a "Mexican" restaurant once during our stay, and our tacos came with a set of instructions for how to eat a taco (1. fold, 2. pick up with your hands, 3. eat). I figured that was due to the practice of eating open-faced sandwiches with a fork as well. The rice and beans were actually split peas and white rice, so there you go. Finnishized Mexican food.
There's a lot of soup in Finland, maybe because of the cool climate. We tried salmon soup three different ways during our stay, and the one at Story Cafe in the Old Market Hall was the best.
Back to my main point: Finns eat healthier than Americans. Probably not surprising, but the quality of the food is higher, too, with fewer processed food options and much, much less sugar and salt. They're big on bread and cereal; the national food is rye bread. But hold the usual overload of sugar and salt we Americans add to these foods. I find it interesting that the food cultures in European cities tend not to be gluten-phobic, as the U.S. is increasingly becoming. (A popular snack is Karelian pie, a rye pastry filled with rice porridge.) But neither is their bread processed with loads of fillers and chemicals and made from GMO wheat. Rather, bread is usually baked fresh, with just a few high-quality ingredients. Our hotel, for example, offered a daily brunch featuring sourdough rye baked early that morning.
Meat and cheese are staples, too. Again, rather than dropping these items from their diets, Finns generally prefer to craft them from local ingredients, close to the source, rather than processing and adding preservatives and additives. I've noticed that I've been able to eat a much broader range of foods when I'm in Copenhagen, Barcelona, and Helsinki--all cultures that share this emphasis on high-quality, locally sourced food. (I've written about my experiences in Barcelona here.)
Finns are a lot less sedentary than Americans. Helsinki is a highly walkable city, with pedestrian-only streets common, along with plenty of walking and bike paths even on high-traffic streets. Beyond that, the Finns take great pride in their physical activities, with an active culture around swimming and using the sauna (Finns super-love to get naked and sweaty, and this is an occasion for a sandwich, too!) as well as a plethora of winter sport options.
Finns are pretty wild about jooga (yoga). Apparently one of 12 undeniable proofs that you're married to a Finn is that you "yoga breathe in the passenger's seat."
We witnessed many Finns opting to take the stairs, which were more accessible than they are in America, where it seems in a lot of buildings they're only provided for emergency purposes. Our business associates, who've spent a good amount of time in the U.S., remarked that they always gain "at least 5 kilograms" when they travel to the States. They attributed it to the car-centric culture, types of food, and portion sizes. Which is not to say that Finns are New York-skinny; they're not. Finnish women, from what I've seen, look like healthy Midwesterners!
Exercise sort of blends in with the lifestyle, too, rather than being something designated as separate and requiring special clothing, a scheduled time slot, or a specific place to do it. Finns walk everywhere, and they walk fast, in regular clothes. Which doesn't mean they won't stop for a glass of wine in the middle of that activity.
Maybe it's not as direct a quality-of-life issue as food and exercise, but the place where form and function meet is definitely important to Finns. Things must not only work well, but they must please the eye as well. Conversely, if they're only pretty but not at all functional, Finns don't want any part of them, either.
Case in point: HVAC ductwork. The below circular art piece--I mean heating vent--is all over Helsinki. This one's from the aforementioned veg restaurant, Yes Yes Yes.
What's remarkable about them besides how cool they look is that they seem to work a lot better than the ones we have here in the States. The little baffles circulate the air, rather than aggressively blowing it in one direction. You know that problem where you sit down and then have to move because the vent is spewing right in your eyes or making you too hot or too cold? Never happened to me in Finland.
Besides the HVAC, that triple-Yes restaurant was a triumph in fresh interior design, from the gorgeous patterned wallpaper to the simplicity of the retro pitchers and bright, happy colors.
There's a love of domestic objects here, and a common theme of bright, uncluttered, natural interiors, with both an organic sensibility and clean lines. The natural world is a focus, whether that's how plants are displayed inside or in the design themes themselves, like the magical coffee mugs our hotel used, designed by Finnish firm Ittala.
I've shared my love of Finland here on the blog this past week, and I hope you'll experience it for yourself. Tomorrow, I'll list my top 5 travel accessories, and tell you about a very special discount, too!
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